Let
us make the point that, it is not just one solution that works, but more a
number of simple solutions (let’s call them profit-drivers) that can be applied
throughout many areas of your business, to work in combination, and to drive
and multiply your bottom-line profits. 

A number
of years ago, Trevor Nel developed a series called the GROWTH PROFIT-DRIVERS,
which we would like to share with you.

The GROWTH
Profit-Driver Series

1. Your PHILOSOPHY
2. Your BUSINESS STRATEGY
3. Your BUSINESS RELATIONSHIPS
4. Your BUSINESS OPERATING SYSTEM
5. Your USP – UNIQUE SELLING PROPOSITION
6. Your MARKETING STRATEGY
7. Your PRODUCT DEVELOPMENT PROCESS
8. Your SELLING PROCESS
9. Your PEOPLE PROCESS
10. Your CAPITAL RESOURCES

These
PROFIT-DRIVERS are very simple to apply, but it takes courage to make a
decision to actually apply them and learn from them, to proactively commit to
action them, and to persist with them long enough to see a trend or result
appearing.

 What
it takes is a good positive entrepreneurial attitude towards yourself to learning
new concepts, to looking at business principles in a new light, to your
business and staff, and to your current and prospective customer-base.

In essence
what we are saying is that, the key to successfully building your business is
to be found in your determination and enthusiasm to learn and implement the simple things and remember that life is
controlled by a very simple law called the Law of Cause and Effect.

It is the inevitable process that is the
thread throughout your business framework and methodologies, each step being a
cause, step or action that results in the ultimate effect or desired result.

The universal law
of cause and effect states that for every effect there is a
definite cause. So, if you decide on a desired effect, such as to run a
marathon, the causes or actions required are regular and specific training and
personal development that will allow you to achieve your desired effect, which
is to run the marathon.

The law of cause and effect relates to your thoughts as well. Your
thoughts express themselves through your behaviors and actions which create
specific effects that in turn manifest and create your life.
Negative thoughts will create negative behaviors; similarly, positive thoughts
will create positive behaviors.

If you are not happy with the effects or the results you are getting
in your business, then you must change the causes or actions that
created them in the first place… which is the essence of what the book “The Fixer – simple ideas to grow your
business” program is about, offering guidelines, rules, ideas and processes
to assist you in managing the causes.

The point of this process is to do the small
things extraordinarily well all the time and remember that consistency is the
key to successfully achieving your objectives.

This article is an excerpt from the book “The
Fixer – simple ideas to grow your business” by Iain Johnston and Trevor Nel 

For
more information and to purchase a copy of The Fixer contact Iain at iain@fccc.co.za