Let us make the point that, it is not just one solution that works, but more a number of simple solutions (let’s call them profit-drivers) that can be applied throughout many areas of your business, to work in combination, and to drive and multiply your bottom-line profits.
A number of years ago, Trevor Nel developed a series called the GROWTH PROFIT-DRIVERS, which we would like to share with you.
The GROWTH Profit-Driver Series
- Your PHILOSOPHY
- Your BUSINESS STRATEGY
- Your BUSINESS RELATIONSHIPS
- Your BUSINESS OPERATING SYSTEM
- Your USP – UNIQUE SELLING PROPOSITION
- Your MARKETING STRATEGY
- Your PRODUCT DEVELOPMENT PROCESS
- Your SELLING PROCESS
- Your PEOPLE PROCESS
- Your CAPITAL RESOURCES
These PROFIT-DRIVERS are very simple to apply, but it takes courage to make a decision to actually apply them and learn from them, to proactively commit to action them, and to persist with them long enough to see a trend or result appearing.
What it takes is a good positive entrepreneurial attitude towards yourself to learning new concepts, to looking at business principles in a new light, to your business and staff, and to your current and prospective customer-base.
In essence what we are saying is that, the key to successfully building your business is to be found in your determination and enthusiasm to
learn and implement the simple things and remember that life is controlled by a very simple law called the Law of Cause and Effect.
It is the inevitable process that is the thread throughout your business framework and methodologies, each step being a cause, step or action that results in the ultimate effect or desired result.
The universal law of
cause and effect states that for every
effect there is a definite
cause. So, if you decide on a desired effect, such as to run a marathon, the causes or actions required are regular and specific training and personal development that will allow you to achieve your desired effect, which is to run the marathon.
The law of cause and effect relates to your thoughts as well. Your thoughts express themselves through your behaviors and actions which create specific
effects that in turn manifest and create your life. Negative thoughts will create negative behaviors; similarly, positive thoughts will create positive behaviors.
If you are not happy with the
effects or the results you are getting in your business, then you must change the
causes or actions that created them in the first place… which is the essence of what the book
“The Fixer – simple ideas to grow your business” program is about, offering guidelines, rules, ideas and processes to assist you in managing the causes.
The point of this process is to do the small things extraordinarily well all the time and remember that consistency is the key to successfully achieving your objectives.
This article is an excerpt from the book “The Fixer – simple ideas to grow your business” by Iain Johnston and Trevor Nel
For more information and to purchase a copy of The Fixer contact Iain at
iain@fccc.co.za
The Northern Business Review is a business community newspaper that provides a platform for businesses to market their products and services, as well as build their brand, but equally important the publication provides information, advice and topics of interest, including business, entrepreneurial, economic reviews and simple ideas to grow your business. The publication has a primary objective to “uniquely” represent businesses to a wide audience across the community as well as provide a media platform of business articles and information that affect, influence and uplift the business environment within our defined geographical and cultural community.